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Spotify launches playlists for dogs left home alone

News Service
14:32 - 15/01/2020 Wednesday
Update: 14:34 - 15/01/2020 Wednesday
REUTERS
A dog is seen during the mayoral inauguration event in Bogota, Colombia January 1, 2020. REUTERS/Luisa Gonzalez
A dog is seen during the mayoral inauguration event in Bogota, Colombia January 1, 2020. REUTERS/Luisa Gonzalez

Spotify has made playlists and a podcast for dogs to listen to in their owners' absence, after finding that nearly 74% of UK pet-owners play music for their animals.

The Swedish audio-streaming business company said it has launched a podcast featuring soothing music, "dog-directed praise", stories, and messages of affirmation and reassurance narrated by actors to alleviate stress for dogs who are home alone.

Meanwhile, playlists aimed at pets offer tracks selected by algorithms to match pets' characteristics such as energetic or slow.

Spotify said it found in a survey that one in four pet-owners play music for their pets to listen to for company when they are away from home, with 42% of owners saying their pets have a favourite type of music.

A quarter of pet owners said they have even seen their pets dancing to music.

#Spotify
#dogs
4 years ago
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